Preferred Hotel Group partners with Bezurk.com
Strengthening online presence and direct web distribution with strategic partners
Hong Kong, March 2008 - Preferred Hotel Group partners with one of Asia Pacific’s leading travel meta-search engine Bezurk.com to further extend its reach to travelers booking hotels online. Through this partnership, Bezurk.com will drive online bookers directly to Preferred Hotel Group’s brand websites including www.PreferredHotels.com, www.PreferredBoutique.com, www.SummitHotels.com and www.SterlingHotels.com.
This partnership will enable Preferred Hotel Group to promote its global portfolio of over 400 finest independent hotels and resorts to online visitors using Bezurk.com to search for accommodation. The group’s Exclusives program provides online bookers with the best room rates guaranteed from its member hotels across the web distribution channel.
“We recognize the importance of partnerships with vertical search engines as a cost-effective channel to increase our online distribution, as well as promoting brand awareness directly to potential guests. There is no doubt that Bezurk will assist in significantly increasing our online market share through rate transparency,” commented Mark Wong, Vice President, Marketing and Development – Asia Pacific
Bezurk Founder & Chief Commercial Officer Craig Hewett said, “We are delighted to be working with Preferred Hotel Group as their portfolio offers our users a unique selection of the finest independent hotel and resort properties worldwide. This year is set to be a year of great growth for Bezurk, in terms of new product features and increasing user traffic, all of which are sure to benefit partners like the Preferred Hotel Group.”
About Preferred Hotel Group
Preferred Hotel Group is proud to be celebrating 40 years as global leader in the hospitality industry, delivering high-performance sales, marketing, and technology solutions to 600+ independent hotels and resorts in more than 65 countries. Its family of brands represents a collection of the finest hotels in the world and includes Preferred Hotels® & Resorts, (www.preferredhotels.com); Preferred Boutique (www.preferredboutique.com); Summit Hotels & Resorts (www.summithotels.com); and Sterling Hotels (www.sterlinghotels.com), and now Historic Hotels of America (www.historichotels.org). For more information please visit www.preferredhotelgroup.com
In September 2007, the company entered the luxury real estate market with the launch of Preferred Residences – a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.preferredresidences.com.
MEDIA CONTACT: Christine Cheong
Asia Pacific Preferred Hotel Group
Tel: +852 3111 1898
ccheong@preferredhotelgroup.com
About Bezurk
Bezurk.com is a comparison-shopping web site that helps travelers from the Asia-Pacific region search for flights, hotels across a multitude of travel websites. Bezurk searches suppliers like the airlines and hotel chains directly but also includes hotel aggregators and online travel agents. Searching is done in real-time so that results show only the latest pricing and availability. Bezurk links travelers directly through to partner websites to book. Bezurk, which is headquartered in Singapore, was founded in 2005 by former executives from Intercontinental Hotels Group, Yahoo!, Priceline and ZUJI. For more information, please visit www.bezurk.com.
Tel: + (65) 6438 8242
Email: press@bezurk.com
