Through its DSPs, Wego accesses the ad exchanges, technology platforms that facilitate the bidded buying and selling of online media advertising inventory. Wego plugs into the following AdExchanges through its multiple DSPs
DSP (Demand-Side Platform) :
Wego plugs into a variety of Demand-Side Platforms to perform its retargeting and remarketing campaign strategies. We work across various DSPs to bid for impressions of audiences from across varying regions and markets.
Wego’s team of specialized ad operations personnel that manages programmatic, bid-based media and audience buying for Wego’s many advertising campaigns.
Wego aggregates its data onto a DMP, which serves as a unifying platform to collect, organize, and activate Wego’s first party data and combine it with useful third-party data to create robust audience segments for retargeting.
1st Party Data:
Wego has, over the years, amassed a mountain of first party data. This premium, propriety first party data enables advertisers to plug into real data and insights, enabling them to access real buyers with strong travel intent.